Bringing Creative Vision to Life Through Organization, Collaboration, and Execution
Hi, I'm Mariel! I am a marketing professional with experience coordinating cross-functional projects, managing multiple priorities, and supporting brand initiatives from concept through execution. Through my work in retail, social media, event marketing, and brand partnerships, I have developed strong organizational, communication, and problem-solving skills while consistently meeting deadlines in fast-paced environments. I am passionate about bringing creative ideas to life while ensuring projects stay organized, on schedule, and aligned with business goals.
Get to Know Me
Originally from Ridgewood, New Jersey, I earned a Bachelor of Science in Marketing from Providence College and recently completed my MBA with a concentration in Digital Marketing.
Throughout my academic and professional experiences, I have developed strong organizational, communication, and project coordination skills. From supporting large-scale events and managing marketing initiatives to overseeing daily retail operations, I have learned how to balance multiple priorities, collaborate across teams, and execute projects in fast-paced environments.
My experience spans retail, marketing, social media, and event coordination, allowing me to approach projects with both a creative and operational mindset. I enjoy managing details, staying organized, and ensuring that projects move efficiently from planning through execution. I am passionate about supporting teams, solving problems, and contributing to processes that help brands deliver exceptional products and experiences.
My Background
American Dream
At American Dream, in East Rutherford, N.J., I gained hands-on experience in both marketing and event planning within a large-scale retail and entertainment environment. I supported the execution of major events, including fashion shows, concerts, and specialty conventions, while also contributing to marketing initiatives through market research, competitive analysis, and content creation. This experience strengthened my ability to work in fast-paced settings, collaborate across teams, and develop strategies that enhance brand visibility and audience engagement.
Education
I am currently pursuing my MBA in Digital Marketing at Providence College, where I am strengthening my skills in data-driven strategy and digital marketing. I previously earned my Bachelor’s degree in Marketing from Providence College, building a strong foundation in consumer insights and brand development.
Providence College Extracurriculars
Through my involvement at Providence College, I have gained hands-on experience in marketing, communications, and event operations. As a Graduate Assistant in Student Engagement and Leadership, I manage social media and communications initiatives, including overseeing a platform with over 12.2K followers and developing data-driven strategies to increase engagement. In addition, through my role as a Game Day Assistant in Athletic Marketing, I have supported promotional initiatives, sponsorship activations, and fan engagement efforts for Division I athletic events. These experiences have enhanced my ability to develop strategic content, analyze performance metrics, and contribute to marketing initiatives.
LoveShackFancy Key Holder
As a Key Holder at LoveShackFancy, I support daily store operations while delivering an elevated luxury shopping experience. I have built strong relationships with clients through my personalized styling and exceptional customer service. I also assist with visual merchandising and back-of-house inventory management.
In addition to my in-store responsibilities, I have taken an active role in supporting LoveShackFancy's social media and marketing efforts. I create content for the Sag Harbor boutique, assist with promoting store events and activations, and contribute creative assets that have been featured on LoveShackFancy’s official social media account. Through both retail and digital engagement, I have strengthened my ability to manage multiple priorities, coordinate across teams, and maintain strong attention to detail.
Past Projects
For this post, I modeled, selected caresoul images, curated the caption, and posted to the official @americandream Instagram account.
In-depth competitor analysis for a large-scale experiential retail development.
Instagram Analytics Spreadsheet
Ongoing analytics project analyzing Instagram performance for @pcfriarlife, tracking engagement trends, audience behavior, and content effectiveness to inform strategy and optimize growthMental Health Awareness Month Campaign
A month-long Mental Health Awareness campaign focused on student well-being and academic support. I created the campaign’s visual identity, including the original logo (bottom left corner), and developed content to encourage students to utilize campus resources.
LoveShackFancy Digital’s & Styling
A collection of digital content created for LoveShackFancy's social media platforms. I photographed, styled, and merchandised product displays to showcase seasonal collections while maintaining the brand's aesthetic. Through content creation and visual storytelling, I helped drive customer engagement and highlight new arrivals across digital channels.
A comprehensive Run of Show (ROS) developed for a brand launch event hosted at a confidential venue. I worked in collaboration with the event team to plan, coordinate, and successfully execute the event
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